TROUVETOUT WATERPROOF BAG - TERRACOTTA - GUY COTTEN
Tote bag, waterproof & transparent, very practical for protecting and finding your belongings. Ideal for cycling, walking or camping, even in the worst conditions!
Waterproofing system using fabric roll-top and clip. PVC body and FERRASAC fabric base, high-frequency welded,
Bag size N°0: 15 cm diameter x 35 cm length. Capacity: 7L
MADE IN FRANCE.
Strength, wearability, durability, and timelessness remain the Brand's leitmotifs today.
Guy Cotten (1936-2013), born from the land, lived for the sea and sailors. He spent incredible energy to help them protect themselves from the elements and designed waterproof, sturdy, and protective clothing to provide them with safety and comfort.
The company specializes in professional clothing for navigation and fishing, agriculture and industry, but also leisure wear. Production remains mainly carried out in Brittany, across 3 production sites: 2 in Trégunc (29) and 1 in Landaul (56), and the Madagascar workshop provides the supplement for items where the "price impact" is unavoidable. GC favors French or European materials, which represent the bulk of their production. All facilities strive for quality, and GC does everything possible to maintain the brand's expertise in France. The flexibility and adaptability obtained with the Madagascar workshop not only allow us to exist in France but truly to continue to develop and invest there.
The context: until the 1960s, sailors' clothing was made of coated cotton, mainly smocks or button-up jackets; these were heavy, impractical garments that were not always very waterproof.
Since 1964, Guy Cotten has been selling fishing gear at the port of Concarneau. Yvon Hemery, a friend and manager of the ROSBRAS sailing school, asked him to design a practical, lightweight, and durable garment for sailing.
In just a few days, Guy created a prototype made of polyester mesh with a PVC coating. This jacket featured a zipper and two protective flaps with Velcro; the seams were reinforced with two high-frequency welds, eliminating any possibility of water infiltration.
The first oilskin was born! The ROSBRAS jacket.
In record time, the jacket became THE benchmark. Its windproof and waterproof system revolutionized the market. Today, there is not a single foul-weather jacket in the world that does not use the "Rosbras system."
Guy Cotten (1936-2013), born of the land, lived for the sea and its sailors. He spent incredible energy ensuring they could protect themselves from the elements, designing waterproof, durable, and protective clothing to provide them with safety and comfort.
In 1974, Alain le Quernec (who would become a committed graphic designer and renowned poster artist) was an instructor at the Rosbras sailing school, for which he had already created the logo.
Guy Cotten wanted to give his company a signature; already enjoying international renown, he asked Alain Le Quernec to work on a visual:
ALQ: I don't have much experience, but I have a ferocious appetite to get things done. What would you most like to highlight?
GC: People say my clothes are as practical as a jacket and as effective as a smock. So, I could see a little character hopping around in the rain…
Very quickly, the idea of the "Petit Bonhomme Jaune" (Little Yellow Man) emerged. In the form of already well-developed sketches, the project was proposed to Guy Cotten within the week.
GC: Isn't it a bit stiff?
ALQ: The strength of a logo is being able to see it from a distance. With yellow and black, I am sure we will hit the mark. You have to get used to it. If you wish, we can review it in two years, but I am not changing anything.
The young graphic designer's confidence unsettled Guy Cotten, who accepted the proposal. He did not suspect that he was giving his clothes an incredibly powerful image, a timeless image engraved in everyone's mind today.