{"product_id":"the-hard-life-jasper-morisson","title":"THE HARD LIFE - JASPER MORRISON - 2017","description":"\u003cp class=\"p1\"\u003e\u003cb\u003e\u003ci\u003eThe Hard Life\u003c\/i\u003e\u003c\/b\u003e presents a photographic exploration of around fifty \u003cstrong\u003ehandcrafted objects from traditional rural life\u003c\/strong\u003e in Portugal. Designer Jasper Morrison highlights \u003cstrong\u003ethe ingenuity, beauty, and formal perfection of these everyday tools\u003c\/strong\u003e, drawn from the collection of the National Museum of Ethnology in Lisbon.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThe book raises the question of how such beauty and efficiency could emerge from items designed by anonymous artisans, seeking to \u003cstrong\u003esculpt the essential with the simplest of means\u003c\/strong\u003e. It presents these objects as examples of \"pure design,\" where \u003cstrong\u003efunction and utility dictated form.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThe exploration of these objects, designed with \"the most modest means\" and having survived generations of rugged use, conveys a profoundly ecological message. These tools are the very embodiment of \u003cb\u003esustainability\u003c\/b\u003e\u003cstrong\u003e: locally made, with a minimum of resources, they were designed to be repaired and to last\u003c\/strong\u003e. The book indirectly encourages more responsible consumption and an appreciation for objects whose low material footprint and longevity contrast with modern planned obsolescence.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThe work documents the tools that made life \"viable\" in a pre-industrial rural society. It offers \u003cstrong\u003ea reflection on the material culture of an era when objects were a reflection of local know-how\u003c\/strong\u003e, generational transmission, and resilience against the constraints of a \"hard life\" (hence the title).\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eJasper Morrison wrote \u003ci\u003eThe Hard Life\u003c\/i\u003e out of admiration for anonymous craftsmanship and functional perfection. In exploring the Lisbon museum's collection, he found confirmation of his own \"Super Normal\" philosophy (see bio). The book is therefore a way of documenting and elevating these objects to the status of works of art and design education. It is a means of sharing a fundamental source of inspiration that guides his own work: \u003cstrong\u003ethe idea that utility, durability, and economy of means lead naturally to beauty\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003ci\u003eThe Hard Life\u003c\/i\u003e is a design lesson. It teaches that \u003cstrong\u003eexcellence often resides in simplicity\u003c\/strong\u003e. It educates the reader to appreciate ingenious solutions born from real-world constraints, inviting designers (and the public) to \u003cstrong\u003eprioritize efficiency over ornament\u003c\/strong\u003e or gratuitous innovation. It shows how the balance between utility and formal perfection is the hallmark of successful design.\u003c\/p\u003e\n\u003cul\u003e\n\n\u003cli\u003e\n\n\u003cp data-path-to-node=\"2,0,0\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003eDimensions\u003c\/span\u003e\u003cb\u003e:\u003c\/b\u003e 22 x 30 cm\u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cp data-path-to-node=\"2,0,0\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003eNumber of pages\u003c\/span\u003e: 208 pages\u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003cp class=\"p1\"\u003eBiography of Jasper Morrison\u003cstrong\u003e 👇🏼👇🏼\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e \u003c\/p\u003e","brand":"INTERART","offers":[{"title":"Default Title","offer_id":56545460158809,"sku":"MV-ITR-001","price":45.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/3270\/9877\/files\/THEHARDLIFE.jpg?v=1762425612","url":"https:\/\/magasinvivant.com\/en\/products\/the-hard-life-jasper-morisson","provider":"MAGASIN VIVANT!","version":"1.0","type":"link"}